Dearden's
Industry | Retail |
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Founded | 1909 |
Defunct | 2017 |
Headquarters | Los Angeles, California , United States |
Area served | Greater Los Angeles |
Products | Furniture |
Dearden's was a chain of department stores based in Los Angeles that operated for 108 years. It was founded in 1909 by Edgar Dearden, an immigrant from England. Dearden's sold furniture, appliances, cookware, other home goods, jewelry watches, and perfume. It also provided services such as check cashing, travel planning, tax preparation and bill paying. In its last decades, it targeted lower-income Latino clients, especially immigrants from Mexico, Guatemala, Honduras and El Salvador.[1] Dearden's offered its own credit, which it extended to many Latino immigrant customers for whom it was the first credit, and for many of whom it was difficult to get regular credit cards. For some undocumented immigrants in the 1990s, documents from Dearden's established that they were present in the country and helped in the process of receiving amnesty in order to become legal residents of the U.S.[2]
The flagship was at 700 S. Main Street (Los Angeles), with five stories and 150,000 square feet (14,000 m2). In 2006 the chain had sales of $100 million (~$145 million in 2023).[3]
In its last decades the Dearden's jingle proclaimed on its commercials on Spanish-language television: "Dearden's, es la tienda más grande, al servicio de usted" ("Dearden's is the largest store at your service").
At the time it closed, it had 420 employees and branch locations, including many area Latino strongholds, in Anaheim, Chino, Commerce, Huntington Park, La Puente, Santa Ana, and Van Nuys.[1] The Van Nuys store at 6609 Van Nuys Boulevard was originally a location of Butler Brothers Department Stores, opened in 1951.[4]
References
- ^ a b Vincent, Roger (June 1, 2017). "Dearden's furniture stores to close after 108 years in Los Angeles area". Los Angeles Times. Retrieved 22 May 2019.
- ^ "Good Credit: For immigrant Latinos, Dearden's department store is bank and benefactor". Los Angeles Times advertising supplement. October 19, 1997. Retrieved 22 May 2019.
- ^ "Dearden's joins 100 club". Los Angeles Times. March 5, 2009. Retrieved 22 May 2019.
- ^ "Butler Brothers Will Establish Department Store in Van Nuys". The Van Nuys News. 30 November 1950. p. 1. Retrieved 6 April 2024.
External links
- Dearden's Television Commercial
- Dearden's Television Commercial
- Dearden's Television Commercial
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with origins in
Central Los Angeles |
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L.A. neighborhoods |
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Long Beach |
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Pasadena | |
Rest of L.A. Co. |
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Bakersfield | |
Inland Empire |
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Orange Co. |
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San Diego–Tijuana |
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Elsewhere |
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shopping center
"firsts"
- Oldest origins of a major L.A. chain: Harris & Frank (1876) - 1st dept. store on Broadway: A. Fusenot Co./Ville de Paris - 1st dept. store on 7th off Broadway: J. W. Robinson's (1915) - 1st planned shopping district: Westwood Village (1929) - 1st suburban dept. store branch: B. H. Dyas/Broadway Hollywood (1927) - 1st center with multiple supermarkets: Broadway & 87th Street shopping center (1936) - 1st center with department store anchor: Broadway-Crenshaw Center (1947) - 1st enclosed mall: Lakewood Center (1951) - 1st mall in Orange County: Anaheim Plaza (1955) - 1st center with 4 dept. stores: Panorama City Shopping Center (1964)