Fijit Friends
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Company | Mattel Radica Games Girl Tech |
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Country | United States |
Availability | 2011–2013 |
Official website |
Fijit Friends are a robot toy line directed toward girls created by Mattel,[1] Radica Games and Girl Tech. They made their debut in July 2011 at the New York Toy Fair and are similar to the famous toy Furby. Their names are Logan, Serafina, Willa and Sage.[2] As of 2016, it seems as if the line has been discontinued, as no new products have been released since 2013. The former web address redirects to Mattel's Customer service website.
Additional releases in the line are Fijit Newbies,[3] Fijit Yippits, and Shimmies.[4] Fijit Friends and Newbies interact with each other and Yippits can learn tricks, and make a yap or bark sound similar to a small dog.[5] A new toy has been released to the family, the Shimmies, which first came out in 2013.
Awards
In 2012, the Fijit Friends Interactive Figures was awarded "Girl Toy of the Year" title at the 12th Annual Toy of the Year Awards,[6] which is held at the American International Toy Fair in New York City.
References
- ^ Review by Baby Gizmo
- ^ "Hottest holiday toys for 2011: Fijit Friend". Connecticut Post. Retrieved 1 September 2013.
- ^ Newbies at Time to Play
- ^ Yippits at time to Play
- ^ "Fijit Friends: Home". Mattel. fijitfriends.com. Retrieved 26 August 2013.
- ^ "Toy Of The Year Award Winners – TOTY 2012". TheHotToys. TheHotToys.com. Retrieved 26 August 2013.
External links
- Official website
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- American Girl
- Bitty Baby
- Girls of Many Lands
- Barbie
- My Scene
- Big Jim
- Blaze
- Chatty Cathy
- Creatable World
- Diva Starz
- Fijit Friends
- Flavas
- Food Fighters
- Furryville
- Hot Wheels
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- Magic 8 Ball
- Manta Force
- Masters of the Universe (Princess of Power)
- Matchbox
- Max Steel
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- My Child
- Pixel Chix
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- Xtractaurs
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Traditional |
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Video and computer |
- Angelina Ballerina
- Barney
- Bob the Builder
- Fireman Sam
- Oswald
- Percy the Park Keeper
- Pingu
- Kipper
- The Enchanted World of Brambly Hedge
- Thomas & Friends
- Wishbone
Current | |
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Former |
acquisitions
Bought and sold |
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- PlayCable
- Power Glove
- The Toy Box
- Mattel163 (50% joint venture with NetEase)
- Mattel Adventure Park
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