Hollywood Chamber of Commerce
Organization in charge of the Hollywood Sign and Hollywood Walk of Fame
| Established | 1921 |
|---|---|
Region served | Hollywood, California |
President and CEO | Steve Nissen |
| Website | hollywoodchamber |
The Hollywood Chamber of Commerce is an organization that works "to advance a dynamic business climate and elevate the Hollywood experience for all."[1] It is most notable for holding the trademarks and licensing rights for two of Los Angeles's most famous landmarks: the Hollywood Walk of Fame and the Hollywood Sign.[2]
History
Hollywoodland Sign prior to the Chamber's modifications
Hollywood Sign after the Chamber's modifications
The Hollywood Chamber of Commerce was founded in 1921, when Hollywood's 2,000 residents and businesspeople organized with the goal of becoming a more metropolitan city. A five-day membership drive resulted in 2,517 members, with their first order of business involving the fledgling Hollywood Bowl, in which they financed a ticket-selling campaign and also raised funds to grade and install 20,000 seats in the venue.[2][3]
In 1932, the Chamber sponsored the Santa Claus Lane Parade, and in 1978, the parade was renamed the Hollywood Christmas Parade.[3]
In 1949, the organization paid $4000 to repair, rebuild, and take down the “LAND” in the Hollywoodland Sign, creating the Hollywood Sign. The Chamber did a second restoration in 1973.[3]
In 1953, the organization's president proposed what would become the Hollywood Walk of Fame, which the chamber worked with the City of Los Angeles to create. The walk was dedicated in 1960, and in 1962, Los Angeles City Council approved an ordinance that specified the Hollywood Chamber of Commerce be the agent to advise the City in all matters pertaining to the addition of other names.[4]
Elton John receives his star on the Hollywood Walk of Fame, 1975
Since 1978, the organization has owned the trademarks and licensing rights to the Hollywood Sign the Hollywood Walk of Fame,[5][6] the former through the Hollywood Sign Trust.[7] Since then, the Chamber has upheld their trademarks through cease and desist orders and lawsuits.[8][9][10] The organization also hosts the Walk of Fame's induction ceremonies.[6]
In 1992, the Hollywood Sign Trust became independent of the Hollywood Chamber of Commerce; however, the Chamber appointed seven of the nine trustees and retained ownership of the Hollywood Sign trademark.[11] And as of 2015, the Chamber continued to have a majority of the Trust's board seats.[7]
As of March 2023, the President and CEO of the organization is Steve Nissen, the former senior vice president of legal and government affairs at NBCUniversal.[6]
References
- ^ "About Us". Hollywood Chamber of Commerce. Retrieved August 12, 2024.
- ^ a b "100 Years ...Hollywood Bowl and Hollywood Chamber of Commerce". discoverhollywood.com. Summer 2022.
- ^ a b c "Early Los Angeles Historical Buildings (1925 +)". Water and Power Associates. p. 2.
- ^ "History of the Walk of Fame". Hollywood Chamber of Commerce. Retrieved August 12, 2024.
- ^ "Licensing for the Walk of Fame". Hollywood Chamber of Commerce. Retrieved August 12, 2024.
- ^ a b c Katie Reul (March 16, 2023). "Steve Nissen Tapped as President, CEO for Hollywood Chamber of Commerce". Variety.
- ^ a b Gary Baul (January 7, 2015). "War Over Hollywood Sign Pits Wealthy Residents Against Urinating Tourists: "One of These Days Someone Will Get Shot"". Hollywood Reporter.
- ^ Mike Masnick (September 19, 2018). "Hollywood Chamber Of Commerce Trademark Bullies Kevin Smith's Podcast Over Hollywood Sign". Techdirt.
- ^ Jonathan Handel (October 26, 2012). "Hollywood Sign Owner Cries Foul Over Ad Agency 'Infringement'". Hollywood Reporter.
- ^ "Hollywood Chamber of Commerce Wins International Trademark Infringement Lawsuit". Business Wire. July 16, 2013.
- ^ Adrian Glick Kudler (May 18, 2017). "Seize the Hollywood Sign". Curbed Los Angeles.
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