List of Burger King marketing campaigns
This is a list of the various advertising programs fast food restaurant chain Burger King has employed over the course of its history. It includes promotional slogans, jingles and media tie-ins.
Slogans
This is a partial history of BK advertising slogans:[1][2]
- "Have it My way" (1974–1975) -"Have it your way" (1974-present))
- "Your Way Right Away" (1991–1992)
- "If you ask us, it just tastes better" (March–August 1998)
- "When you have it your way, it just tastes better" (August 1998 – 1999)
- "Burger King, where you're the boss!" (1999 - 2014)
- "Be Your Way" (2014–2015)
- "Your Way" (2015–2023)
- "You Rule" (2023–present)
- The Whopper is BKs signature product, and it has produced several ad campaigns promoting it:
- "Home of the Whopper"
Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage. - "It takes two hands to handle a Whopper"
- "In the land of burgers, Whopper is king" (March 2000–August 2003)
- "Eat Like a Man, Man" (2006–2008) Used globally; and in the US to promote the Texas Double Whopper
- "The Whopper says:" (2001)[3]
- "The one and only Whopper" (1978)
- "Home of the Whopper"
- As part of its campaign to differentiate itself by its cooking method, flame broiling, BK has emphasized it in several slogans:
- "Fuel Your Fire"
- "Feel the Fire"
- "The Fire's Ready" (2003)
- "Earl: Employee of the Month" ("Earl" is the nickname of its broiling unit, an automated gas grill.)
- "We do it like you'd do it!" (A Weber grill morphs into the BK logo.)[4]
- "It's not a secret, it's real fire" (2021)
- "Wake up with the King" (breakfast slogan, 2004–present)
- "Stack it high, tough guy" (promoting BK Stackers; 2005, 2007)
- "@ BK You Got It!" (2002)[5]
- "The taste that beat McDonald's fries" (1997; to promote BK's new French fries at the time)
- "Get Your Burger's Worth" (June 1994–February 1998)[6]
- "Where value is King" (1994; in commemoration to the upcoming film The Lion King)
- "BK Tee Vee: I love this place!" (ads featured Dan Cortese, 1992–93)[7]
- "Sometimes, you gotta break the rules" (1989–1991)
- "We do it like you do it" (1988–1989)
- "The Best Food for Fast Times" (1987–88)[4]
- "At Burger King, you not only get change, you get change" (99¢ daily specials, 1989)
- "King Me!" (Triple Jump Checkers game, 1988)
- "We know how burgers should be" (1986)
- "This is a Burger King town" (1986, used with the previous slogan)
- "Where's Herb?" (1986)
- "Mo Beef, Betta Taste" (In an ad featuring Mr. T, for 1/3 lb Whopper, 1985)
- "Aren't you doubly hungry for Burger King now?" (In an ad promoting the Bacon Double Cheeseburger, 1982)
- "Aren't you thirsty for Burger King now?" (In an ad promoting a Coca-Cola deal, 1982)
- "Aren't You Hungry?", "Aren't you hungry for Burger King now?" (1981–1986)
- "Who has the best darn burgers?" (1978)
- "The Burger King and I" (Pun on The King and I, 1978)
- "We're America's Burger King" (1975)
- "Bigger, Better, Burger King!."
- "Eat like a king. Not a clown." (2006) (In reference to Ronald McDonald of McDonald's.)
- "You're no clown with the Crown." (2006)
- "Got the Urge?/Got the Urge? Get to Burger King!" (2000–March 2001)
- "BK4U" (commercials featuring Ice-T, 2000–2001)
- "Quality Just Tastes Better!"
- "Taste Is King" (2012–2014)
- "Have a Pepsi at Burger King now." (1983; was used to promote BK's switch to Pepsi as part of the Cola Wars)
- "Give your hunger a Texas Double Whopper"
- "Eat Like Andy" (2019; Super Bowl LIII)[8]
- "100% Whopper, 0% Beef" (2019; marketing for the Impossible Whopper)[9]
- ”You Rule” (2022–present)
Children's advertising
- "Imagination is King"
- "Burger King Kids Club, Where it's cool to be a kid!"
- "Great food, cool stuff, kids only" (Burger King Kids Club) (1995–97)
- "Just for fun, and just for you!" (Burger King Kids Club) (1989)
- "Its always something special when you're with Burger King" (1980)
- "Magic makes it special when you're with Burger King" (1979)
- "Burger King: Where kids are king" (1970–1975)
- "Taste Rules!" (Burger King Kids Club) (1990's & 2000s)
- "Burger King Kids Club, It's a cool place" (1992)
- "Burger King Kids Club, I Love This Place!" (1994)
- "Burger King Kids Club, Where Kids Rule!"[citation needed]
- "The Burger King Kids Club! It's just for fun, and just for you!" (1980s)
- "Home of the real, Big Kids Meal!" (2000s)
International slogans
Canada
- "You're gonna love us!" (1990)
Quebec
- "Les burgers, c'est notre affaire" (1986)
- "Au rhythms et au gout d'aujourd'hui" ("The rhythms and taste of today") (1987)
- "Laissez-vous fêter!" ("Let's celebrate!") (1989)
- "Mets-en que c'est bon!" ("Make it good!") (1990–1992)
- "Laissez-vous captiver par le goût!" ("Let yourself be captivated by the taste!") (1991)
- "Je préfère Burger King" ("I prefer Burger King") (1993–1996)
- "Le Restaurant du Whopper" (1994)
- "Je préfère le gout de Burger King" ("I prefer the taste of Burger King") (1999–2000)
Mexico
- "Así lo quiero" (1992–1995)
- "Simplemente sabe mejor" (Simply tastes better) (1999)
- "A la parrilla sabe mejor" (2005– )
- "A tu manera" (Current)
Australia (Hungry Jack's)
- "Got the Hungry's"
- "The Burgers are Better at Hungry Jack's"
- "Aren't You Hungry?, Aren't you hungry for Hungry Jack's...now?"
- "We're all about fresh at Hungry Jack's"
- "Love it at Hungry Jack's"
- "Home of The Whopper"
- "Oh Yeah!"
- "Tastier burgers and more funner!"
- "Gotta get back to Jack's"
UK
- "There's 'OK', And there's BK!!" (2002)
- "The original flame-grilled taste" (1988)
- "It's Flaming Tasty" (1990)
- "No sun, no fun" (1995)
- "It's Not A Secret, It's Real Fire"/"No Secrets, It's Just Fire" (2021)
- "We give up." (2023; used to promote the Chicken Royale)
New Zealand
- "Burger King – It just tastes better" (2000–present)[10]
- Have it your way
- Have it our way (November 2021–
Germany
- "Der König der Hamburger" (1980)
- "Weil's besser schmeckt" ("Because it tastes better") (1999–2001)
- ”Geschmack ist king” (2010)[11]
Sweden
- "Grillat ÄR Godast" (1998)
Jingles
The Burger King jingle
In 1973, BK introduced a jingle in response to McDonald's Big Mac song.[12] The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan Have it your way, and that it would happily do so:
(Chorus) Have it your way, have it your way! Have it your way at Burger King!
Hold the pickles, hold the lettuce;
- special orders don't upset us.
All we ask is that you let us serve it your way...
We can serve your broiled-beef Whopper
- fresh with everything on top or
Any way you think is proper; have it your way...
(Chorus) Have it your way, have it your way! At Burger King, eat at Burger King!
The jingle was used for several years in the 1970s, and has been modified several times and reused: during the 1980s the phrase at Burger King today was added at the end of the song. A commercial with Shaquille O'Neal had different tempos of jingles as Shaq goes into a 1950s malt shop, then 1960s and 1970s styles and finally a 1980s neon theme, each line reflecting music styles of said decade. During a 2006 commercial called the Whopperettes featuring Brooke Burke, the performers sang a modified version of the song during a musical number overseen by the King.
Whopper Whopper
The Whopper Whopper song is a variation of The Burger King jingle, and was played in ads during 2022 and 2023.[13]
Promotions
CP+B
Crispin Porter + Bogusky created a series of web-based advertisements to complement the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK.
- The Subservient Chicken
- This ad program was used in 2004 to introduce the TenderCrisp sandwich. The first appearance of the Subservient Chicken character was in a commercial called the Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns. Other versions of the character appeared for various other promotions of new and limited time versions of the product.
- Coq Roq
- In the summer of 2005, Burger King introduced BK Chicken Fries to its menu. The advertising campaign featured a faux metal band named Coq Roq in a commercial called Bob Your Head, members of whom wore chicken masks parodying the style of masks of nu metal band Slipknot. The website included music videos, downloadable cellular ringtones, and a store selling band merchandise. In addition, there is a MySpace page for the "band" that features bios, pictures, and their songs.[14] While successful, the campaign drew scorn for sexual double entendres and a lawsuit from Slipknot in regards to the promotion alleged copying of Slipknot's "look and feel".[15][16]
- Chick Flix
- Chickflix.com, a play on the term "chick flicks", was another interactive website campaign based on BK's Chicken Fries. At the website, users could not only play ads created by Burger King, but also create their own.
- Sith Sense
- Sithsense.com was an interactive website that tied in with the Star Wars: Episode III – Revenge of the Sith advertising program. The site featured an interactive video of Darth Vader utilizing a 20 Questions-style answering program which operated in way similar to the Subservient Chicken website.[17]
- Dr. Angus
- Dr. Angus was a CP+B creation launched in 2004 to promote the new Angus line of Sandwiches. Played by British comedian Harry Enfield, he is a smarmy self-help "doctor" with gleaming white teeth and a starched toupee who encourages eaters to "sit down" and enjoy the BK's large Angus burgers. In 2006, the character was again used to advertise BK's new Cheesy Bacon Angus and TenderCrisp sandwiches.[18]
- In addition, CP+B added a viral marketing web page called The Angus Diet. Designed to work with the larger Angus campaign, this site featured the such things as the Angus diet testimonials, a faux diet book and Angus interventions. The "interventions" could be sent to people via email by filling out several fields on the page. As CP+B stated: "They were a way of getting people to spread the idea of the basis of the Angus Diet – just enjoy life. Do whatever you want. Eat whatever you want as long as it makes you happy."[19]
- Manthem
- In May 2006, in promotion of the Texas Double Whopper, Burger King released a campaign called the "Manthem" which parodies Helen Reddy's I Am Woman. It depicts a man and his girlfriend at a fancy restaurant. Disappointed by the meager portions he is served, the man bursts into song, expressing his desire for a Texas Double Whopper, in place of what he deems "chick food." As he walks out of the restaurant, he is joined by a chorus of men who rebel by not only eating Texas Double Whoppers, but also go commando, lift a minivan over the side of an overpass, and unfurl a banner which says "Eat This Meat." This has been the source of some controversy, as the commercial has been described as demeaning to male vegetarians/vegans, as well as misogynistic toward women.[20][21] This ad was reused in January 2007 when the sandwich was reintroduced and in Germany for a sandwich in the company's BK XXL line, and in January 2008 in Great Britain for the Double Whopper.
- Ugoff
- Ugoff was a character in a 2004 ad campaign for Burger King directed by Roman Coppola. He was used to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch" which was used to keep the chicken and shrimp warm for the salad entrées. Ugoff was designed a stereotypical male fashion designer with an indeterminate middle-European accent and haughty personality.
- Earl, Employee of the Month
- In Summer 2006, Burger King launched a commercial stating that its broilers, named 'Earl' on the commercials, won the most valuable employee award. With the Earl logo stamped on the side of the broiler on the commercial, it seems that this name was made up and that their broilers are actually made by Nieco and not named Earl.[22]
McGarryBowen
- Fries King
- On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
Mother
London-based Mother had been working in partnership with McGarryBowen for the company beginning in December 2011.[23] Mother took over as the company's firm of record on 19 February 2013, from McGarryBowen. The partnership only lasted one year until the agency was dropped on 6 January 2014.[24]
- John the Manager
- John the Manager is a series of ads that feature the main character, a Burger King manager named John, and an eclectic cast of customers that form a family unit. The members of this family unit consist of a Muppet, a cheerleader mom, a cowboy, a security guard, a park ranger and an astronaut.[25]
Free Burger Survey
Burger King supports its advertising and change efforts with the opportunity for customers to fill out a My BK Experience survey every time after they eat at Burger King, keep their receipt, and go online to complete the survey. Customers receive a free survey code they can exchange for their choice of a Whopper or Chicken Sandwich, and Burger King receives invaluable feedback they use to continually improve upon their service, customer experience, and to get advertising ideas and inspiration.
Media tie-ins
The following movies and shows were promoted in store as Kids' Meal or other promotional products.
4Kids Entertainment
Name | Date | Notes |
---|---|---|
Yu-Gi-Oh! The Movie: Pyramid of Light[26] | 2004 | |
Pokémon: The First Movie | 1999 | Also known as Mewtwo Strikes Back |
20th Century Fox
Name | Date | Notes |
---|---|---|
Alvin and the Chipmunks: Chipwrecked | 2011 | International markets only |
Anastasia[27] | 1997 | |
Capitol Critters | 1992 | |
Fantastic Four[28] | 2005 | |
Fantastic Four: Rise of the Silver Surfer | 2007 | |
Gulliver's Travels | 2010 | |
Ice Age[29] | 2002 | Also in 2014 |
Ice Age 2: The Meltdown[30] | 2006 | |
Marmaduke | 2010 | |
Mighty Morphin Power Rangers: The Movie | 1995 | International markets only |
Rio 2 | 2014 | |
Robots[31] | 2005 | |
The Simpsons Movie[32][33] | 2007 | |
Star Wars[34] | 1977 | |
The Empire Strikes Back[35] | 1981 | |
Return of the Jedi[36] | 1983 | |
Star Wars: Episode III – Revenge of the Sith[36] | 2005 | |
X-Men: The Last Stand | 2006 | International markets only |
X-Men: Evolution[37] | 2001 |
Name | Date | Notes |
---|---|---|
Aladdin[38] | 1992 | |
Beauty and the Beast[38] | 1991 | |
Bonkers | 1994 | |
Cinderella | 1992 | UK only (VHS release) |
Gargoyles[38] | 1995 | |
A Goofy Movie[38] | 1995 | |
Goof Troop[38] | 1993 | |
The Hunchback of Notre Dame[38] | 1996 | |
The Nightmare Before Christmas[38] | 1993 | |
Oliver & Company re-release[38] | 1996 | |
The Lion King[38] | 1994 | 1995 (UK) |
Pinocchio[38] | 1992 | re-release |
Pocahontas[38] | 1995 | |
Snow White and the Seven Dwarfs | 1994 | UK only (VHS release) |
Timon & Pumbaa[38] | 1996 | |
Toy Story[39] | 1995 | Also in 1996 |
Name | Date | Notes |
---|---|---|
The Incredible Hulk[40] | 2008 | |
Iron Man | 2008 | |
Iron Man 2[41] | 2010 | |
Thor | 2011 |
Name | Date | Notes |
---|---|---|
Chicken Run[42][43] | 2000 | |
The Croods: A New Age | 2020 | |
Kung Fu Panda 4 | 2024 | |
Madagascar[44] | 2005 | |
The Road to El Dorado | 2000 | |
Shark Tale[45] | 2004 | |
Shrek[46][47][48] | 2001 | |
Shrek 2[49] | 2004 | |
Sinbad: Legend of the Seven Seas | 2003 | |
Small Soldiers[50][51] | 1998 | |
Spirit: Stallion of the Cimarron[44] | 2002 | |
Toonsylvania | 1998 | |
Wallace & Gromit: The Curse of the Were-Rabbit | 2005 |
Name | Date | Notes |
---|---|---|
Dragon Ball Z | 2000 | |
Dragon Ball Z | 2002 |
Name | Date | Notes |
---|---|---|
Furby | 2005 | |
G.I. Joe: Sigma 6 | 2006 | |
iDog Family | 2007 | |
Mr. Potato Head | 1998 | |
Mr. Potato Head | 1999 | |
Transformers: Cybertron | 2005 |
Microsoft
Name | Date | Notes |
---|---|---|
Viva Piñata: Party Animals | 2007 | |
Windows 7[52] | 2009 |
Name | Date | Notes |
---|---|---|
Nintendo Superstars[53] | 2002 | |
Nintendo Switch | 2021 | |
Wii | 2008 | |
Wii U | 2012 | |
Pokémon | 1999 | |
Pokémon[54] | 2000 | |
Pokémon | 2008 | |
Pokémon | 2009 |
Name | Date | Notes |
---|---|---|
Avatar: The Last Airbender | 2006 | |
CatDog | 1999 | |
Danny Phantom | 2005 | |
Dora the Explorer | 2004 | |
The Fairly OddParents | 2003 | Also in 2004 |
G.I. Joe: The Rise of Cobra[55] | 2009 | |
Indiana Jones and the Kingdom of the Crystal Skull[56] | 2008 | |
Jimmy Neutron: Boy Genius[57] | 2001 | Also in 2002 |
Nickelodeon Kids' Choice Awards[44] | 1999 | |
PAW Patrol: The Mighty Movie | 2023 | |
Rango | 2011 | |
The Rugrats Movie[58] | 1998 | |
Rugrats[44] | 1999 | |
Rugrats in Paris: The Movie[44] | 2000 | |
Rugrats Go Wild[59] | 2003 | |
Sherlock Gnomes | 2018 | |
SpongeBob SquarePants[44] | 2001 | Repeated tie-ins through 2014, and 2024 |
The SpongeBob SquarePants Movie | 2004 | |
SpongeBob's Atlantis SquarePantis | 2007 | |
Pest of the West | 2008 | |
Star Trek[60] | 2009 | |
Transformers[33] | 2007 | |
Transformers: Revenge of the Fallen[61][62] | 2009 | |
Transformers: Dark of the Moon | 2011 | |
The Wild Thornberrys[63] | 1999 | |
The Wild Thornberrys Movie | 2002 |
Name | Date | Notes |
---|---|---|
Teenage Mutant Ninja Turtles (1987 TV series) | 1989 | Also in 1990 |
Teenage Mutant Ninja Turtles (2003 TV series) | 2003 |
Name | Date | Notes |
---|---|---|
Sonic the Hedgehog | 2023 |
Name | Date | Notes |
---|---|---|
Cloudy with a Chance of Meatballs | 2009 | |
Ghost Rider | 2007 | International markets only |
Hotel Transylvania | 2012 | International markets only |
Jackie Chan Adventures | 2000 | Also in 2005 |
Men in Black II | 2002 | |
Men in Black: The Series | 1997 | |
Muppets from Space[64] | 1999 | UK only |
Open Season | 2006 | |
Planet 51 | 2009 | |
Spider-Man 2[65][66][49] | 2004 | |
Spider-Man 3[67] | 2007 | |
Spider-Man: Across the Spider-Verse | 2023 |
Name | Date | Notes |
---|---|---|
Big Miracle | 2012 | |
Butt-Ugly Martians | 2002 | |
The Cat in the Hat (film) | 2003 | |
The Flintstones in Viva Rock Vegas | 2000 | |
Hop | 2011 | |
Jurassic Park | 2013 | |
Jurassic Park III | 2001 | International markets only |
King Kong | 2005 | |
King Ralph | 1991 | |
The Land Before Time | 1998 | |
The Lost World: Jurassic Park | 1997 | |
Universal Monsters | 1997 |
Name | Date | Notes |
---|---|---|
The Ant Bully | 2006 | |
Batman Beyond | 1999 | Also in 2001 |
Batwheels | 2023 | |
Beetlejuice | 1990 | |
Cats & Dogs: The Revenge of Kitty Galore | 2010 | |
The Dark Knight | 2008 | International markets only |
Dexter's Laboratory | 2003 | |
Foster's Home for Imaginary Friends | 2006 | |
The Golden Compass[68] | 2008 | International markets only |
Happy Feet | 2006 | |
Happy Feet Two | 2011 | |
Harry Potter and the Sorcerer's Stone | 2001 | |
Justice League | 2002 | |
Justice League | 2024 | |
Justice League Unlimited | 2004 | |
Legend of the Guardians: The Owls of Ga'Hoole | 2010 | |
Looney Tunes/DC Comics | 2023 | |
The Lord of the Rings: The Fellowship of the Ring[69] | 2001 | |
Pokémon: Detective Pikachu | 2019 | |
The Powerpuff Girls | 2002 | |
Superman: The Animated Series | 1996 | |
Superman Returns | 2006 | |
The Scooby-Doo Movie | 2002 | |
Scooby-Doo 2: Monsters Unleashed | 2004 | |
Scooby-Doo | 1996 | |
Tom and Jerry | 2014 | Also in 2024 |
Wild Wild West | 1999 | |
Yogi Bear | 2010 |
Name | Date | Notes |
---|---|---|
Hamtaro | 2003 |
Miscellaneous
Name | Date | Notes |
---|---|---|
ALF | 1988 | |
Alpha and Omega | 2010 | |
Beyblade | 2003 | |
Bratz | 2006 | |
Care Bears | 2005 | |
Chicken Run: Dawn of the Nugget | 2023 | |
The Chipmunk Adventure | 1987 | |
Chub City | 2007 | |
The Dark Crystal | 1989 | |
Groovy Girls | 2007 | |
Hoodwinked Too! Hood vs. Evil | 2010 | |
Kids Discover | 2013 | |
Monster Jam | 2009 | |
Neopets | 2008 | |
Peanuts/Snoopy | 2008 | |
Purr-tenders[70] | 1988 | |
Scholastic | 2021 | |
Teletubbies[71][72] | 1999 | |
U.S. Figure Skating | 2006 |
Cross promotions
- AOL[73]
- DirecTV[74]
- Konami[75]
- Major League Baseball Players Association[76]
- Maxim Magazine Hometown Hotties[77] Flash based section on the US Burger King website that allows visitors to engage in a "conversation" with some of the Maxim's Hometown Hotties models and drivers from Waltrip Racing.
- MTV In December 2005, Burger King teamed with MTV for a "Have It Your Way" rap contest. Burger King and MTV selected Anthony DeSean Stokes out of 400 entries to star in a commercial. Part of his winning rap was "You can have it your way, there's nothin' to it / If you can dream it, you can do it!" The commercial ran for a short time, exclusively on MTV.
- NASCAR
- Dale Earnhardt[78]
- Joe Nemechek's 87 Chevrolet in the mid-1990s
- Michael Waltrip Racing BK co-sponsored the 00 Toyota driven by David Reutimann with Domino's Pizza in 2007, and Bill Elliott(part-time) in 2006.[79]
- Tony Stewart (2009–)
- BK Racing (2012–) BK is one of the Primary Sponsors of the Team, and Co-Sponsor of 83 Toyota driven by Matt DiBenedetto with Cosmo Motors and Dustless Blasting
- Formula One
- Sauber (minimal sponsorship that began at the 2010 European Grand Prix)
- NFL[80]
- Nintendo[82]
- Microsoft Windows 7 and Xbox[83][84][85]
Celebrity spokespeople
- Ben Affleck[86]
- Backstreet Boys (2000, 2001)[87]
- Adam Carolla[88]
- John Goodman[89]
- Samuel L. Jackson
- Emmanuel Lewis (1984)[90]
- Shaquille O'Neal (2002)[91]
- Nicole Richie
- Drew Rosenhaus (2007)[92]
- Elisabeth Shue (1982)[93]
- Phyllis Hyman[94]
- David Beckham (2012)[citation needed]
- Mary J. Blige (2012)[citation needed]
- Salma Hayek (2012)[citation needed]
- Jay Leno (2012)[citation needed]
- Steven Tyler (2012)[citation needed]
- Sofía Vergara (2012)[citation needed]
Mister Rodney
In 1984, a commercial was produced featuring a smiling, cardigan-clad Mister Rogers impersonator touting the superiority of Burger King burgers over the competition. The man himself, who believed in never advertising to children and who was a staunch vegetarian, took issue with the spot and quickly called up Burger King's CEO, stating that young children would find it confusing and that it went against his principles and beliefs. He politely requested that the commercial be pulled from the airwaves and the company promptly complied.
Herb the Nerd (Where's Herb?)
main article: Where's Herb
The Where's Herb? ad campaign ran in 1985 and 1986. The television commercials featured a rather nerdy character named Herb, who was described as never having eaten a Whopper in his life. Advertisements called on fans to visit their local Burger King in the hope of finding Herb and winning a prize. The campaign also included an "I'm not Herb" promotion, in which customers could get a discounted Whopper by including the phrase in their order.
See also
References
- ^ BKC publication. "Marketing and Advertising History". Burger King Holdings. Archived from the original on 25 May 2007. Retrieved 31 October 2007.
- ^ "Advertising Slogans, "B"". TV Acres.com. 4 August 2006. Archived from the original on 13 September 2012. Retrieved 31 October 2007.
- ^ "Burger King has new ad campaign". South Florida Business Journal. 6 March 2001. Retrieved 27 October 2007.
- ^ a b Alva, Marilyn (28 February 1998). "BK revives old themes in new ads". Nation's Restaurant News. Highbeam.com. Archived from the original on 9 November 2013. Retrieved 28 March 2010.
- ^ BKC press release (14 March 2002). "Burger King Launches First-Ever Veggie Burger". BizJournals on Bison.com. Archived from the original on 28 September 2007. Retrieved 28 October 2007.
- ^ Start Elliot (30 August 1994). "Burger King, shifting its pitch yet again, mounts a populist campaign to return to fast-food basics". The New York Times. Retrieved 28 October 2007.
- ^ Stuart Elliot (21 October 1993). "Once Again, Burger King Shops for an Agency". The New York Times. Retrieved 6 February 2008.
The image-building effort centered on a youth-oriented campaign by D.M.B. & B. that imitated the rapid-fire pace and irreverence of MTV. Not only did the television commercials use the slogan "BK Tee Vee," they featured Dan Cortese, a hunky MTV host, as the pitchman.
- ^ "Why You Saw Andy Warhol in That 2019 Super Bowl Ad". Time.
- ^ "Lawsuit claims Burger King's Impossible Whoppers are contaminated by meat". Reuters. 18 November 2019. Retrieved 9 June 2023.
- ^ "TV Advertisements on BK NZ web site".
- ^ asukasboy (20 November 2010). "RTL 2 commercial break (1999) (19)". Archived from the original on 26 April 2014. Retrieved 15 April 2017 – via YouTube.
- ^ Hyken, Shep (26 May 2006). "Customer service and more". BlogSpot. Retrieved 26 September 2007.
- ^ "The Burger King Whopper commercial song & lyrics". auralcrave.com. Auralcrave. Archived from the original on 17 February 2023. Retrieved 17 February 2023.
- ^ "Coq Roq on MySpace.com". Crispin Porter+Bogusky. June 2005. Retrieved 24 October 2007.
- ^ Joel, Mitch (26 July 2005). "Burger King Goes Viral Again". TwistImage.com. Retrieved 7 October 2007.
- ^ "Slipknot's Burger King Beef". The Smoking Gun. AP Wire. 17 August 2005. Retrieved 3 December 2007.
- ^ "Burger King Sith Sense". Crispin Porter + Bogusky. Archived from the original on 11 October 2007. Retrieved 24 October 2007.
- ^ Newcomb, Kevin (4 September 2004). "Burger King's Back With New Buzz". Clickz.com. Archived from the original on 11 October 2007. Retrieved 27 October 2007.
- ^ "Burger King Angus Interventions". Crispin Porter + Bogusky. Archived from the original on 9 June 2007. Retrieved 24 October 2007.
- ^ Popken, Ben (8 May 2006). "Ads We Love: Burger King's "Manthem"". AdJab.com. Archived from the original on 19 June 2006. Retrieved 27 October 2007.
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The nation's No. 2 quick-service chain had been a nonexclusive DreamWork's partner for the two previous "Shrek" films and last fall's popular "Shark Tale" movie.
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